Breckland Council's Silver Social initiative has scooped a prestigious Quality Mark for helping to tackle loneliness.
The scheme was one of fifteen awarded the status today (27 July) as part of Norfolk County Council's In Good Company campaign. The announcement coincides with the inaugural Norfolk Day event.
Silver Social is run by the council and is funded by National Lottery Arts Council strategic touring fund. The programme is running over three years and has been engaging older residents in arts based activities across the district, in an effort to tackle loneliness and isolation.
The first honorary quality marks were also awarded to the Eastern Daily Press and Radio Norfolk, for their consistent support of the county council's campaign to ensure that no one spends a lonely day in Norfolk if they don't want to.
Announcing the list, county council leader Councillor Andrew Proctor said: "Norfolk Day is all about celebrating the fantastic community spirit that exists in our county - so it's a great day to showcase the amazing work local groups are doing to help reduce loneliness and social isolation.
"Together, they help hundreds of people to stay connected with friends, family and services in their local areas. For some, they may provide the only social contact isolated people have.
"People who are lonely can suffer poor health, come to rely on public services sooner and lose their independence more quickly. So when it comes to the health and wellbeing of our residents, the work of these organisations is vital and they deserve recognition with these Quality Marks."